Literary Analysis Of Alice Walker s The Color Purple

Sisterhood and Feminism: A Literary Analysis of Alice Walker’s The Color Purple Behind every beautiful thing, there s some kind of pain. The color purple represents royalty and nobility, which can be use to describe the personality of Celie and Nettie and their value of life. Purple is created by combining a strong warm with a strong cool color. The one color contain two completely opposite colors which represent price of royalty and nobility. The Color Purple using epistolary style to describe black woman Celie and her suffering life. The book has fully expressed the idea of feminism and the ideological changes of black women trammeled by unequal idea. Giving an examination of black women s state of life under the racial and sexual oppression. The purpose of this book is not to show the inequality between black people and white people, but to discuss the relationship between black man and black women. Alice Walker shows the ideal relationship between black people by means of describing the sisterhood between Celia and Nettie. The novel is mainly focused on the growth and development of the sisterhood between Celie and Nettie. In Objectification theory (1997), Frederickson and Roberts postulates that : Many women are sexually objectified and treated as an object to be valued for its use by. So occurs when a woman s body or body parts are singled out and separated from her as aperson and she are viewed primarily as a physical objectShow MoreRelatedThe Color Purple By Alice Walker1540 Words   |  7 Pages Alice Walker is an award winning   author, most famously recognized for her novel   The Color Purple ;aside from being a novelist Walker is also a poet,essayist and activist .Her writing explores various social aspects as it concerns women and also celebrates political as well as social revolution. Walker has gained the reputation of being a prominent spokesperson and a symbolic figure for black feminism. Proper analyzation   of Walker s work comes from the   knowledge on her early life, educationalRead MoreReader-Response Criticism: Langston Hughes’ Dream Boogie1222 Words   |  5 PagesLiterature† by R. Wayne Clugton gives us a brief overview on Literary Criticism. Literary Criticism is defined as â€Å"†¦an informed response a person makes to literature after openly (imaginatively) experiencing it†¦Ã¢â‚¬  (Clugton, R. W., 2010). This, in Laymen’s terms, means that one would make their own analysis or describe a literary work after they have fully read it and came to their own conclusion. After Clugton explains what Literary Criticism is, he went a step further to explain to the readerRead MoreThe Color Purple By Alice Walker1445 Words   |  6 Pages Oppression and Strength In Alice walker’s â€Å"The Color Purple† she uses foil characters such as Celie and Shug to express the polar opposites that are inevitably found when abuse occurs. Celie represents submission and low self value. Shug on the other hand represents Independence and intolerance. Both characteristics coincide bringing forth friendship and change. In the book â€Å"The Color Purple† the writer Alice Walker illustrates a story of bravery, struggle and oppressionRead MoreAlice Malsenior6001 Words   |  25 PagesAlice Walker: Peeling an Essence As an African- American novelist, short–story writer, essayist, poet, critic, and editor, Alice Walker’s plethora of literary works examines many aspects of African American life as well as historical issues that are further developed by Walker’s unique point of view. Writers like Alice Walker make it possible to bring words and emotions to voices and events that are often silenced. Far from the traditional image of the artist, she has sought what amounts to aRead MoreBeloved: Critique with New Historicism1749 Words   |  7 Pageshistory unfolds. Critically this novel is recognized as one of the greatest works on the subject of slaverys impact on the slaves, the owners, the past, and Americas future. In this analysis of Beloved, the characteristics of new historicism will be used to evaluate this literary piece. New Historicism is a literary critique theory founded primarily by Stephen Greenblatt in the early 1980s. What began as a critique by Greenblatt of Shakespearean works became an improved theory of criticism. TheRead More Censorship in the Classroom Essay2774 Words   |  12 Pagesliterature and the language arts are affected by censorship. Finally, we will preview how censorship can be taught in the classroom, to prevent some of tomorrows censorship cases. I never knew a girl who was ruined by a book. * James Walker (Quotations, 1997, 2). When I was in elementary school, I read every Judy Blume book I could get my hands on. I cried through three readings of Katherine Patersons Bridge to Terribithia and scared myself with every Stephen King novel I could

How to Write a Nursing Essay Introduction on How My Values Align with the H Ideas

How to Write a Nursing Essay Introduction on How My Values Align with the H Ideas Up in Arms About How to Write a Nursing Essay Introduction on How My Values Align with the H? Long study hours in nursing school Nursing school is remarkably challenging and demands an enormous amount of study time. Nursing theory is the terminology that's provided to the knowledge body that's used to support nursing practices. Nursing is a tremendously hard job that's extremely rewarding sometimes. People who want to go into nursing must look at the many pros and con that are connected with nursing. With the aging population issue being currently among the most significant for the children that are searching for an acceptable nursing home for their parents or relatives, it's becoming an important question in their opinion. In the present healthcare system, there's still a systemic bias which favors non-Indigenous folks. Therefore, the residents aren't provided with the service they require and their needs aren't taken care of. The aging population class is thought of as the big consumer of the resources supplied by healthcare. Another discouraging fact is that how much time it can take for a new behaviour to turn into automatic will be dependent on the individual and their circumstances. At present, a number of the communities might not have facilities offered for the separate situations occurred because of illness that might be possibly carried by the individual and the urgent attention may not be paid in due course only for the reasons of understaffed homes. So, besides affecting yourself you also influence your relationships with family members and friends. Anyone who can handle the cons given below, and not listed, is a person who's going to earn a tremendous nurse. Another consideration is, obviously, the fact of your circumstances. In addition, don't self-censor believing your values must be worthy in some manner. You may not have taken the chance to explore your own personal values or it might be some time since you considered them. The academic purpose ought to be present. Your readers should comprehend the major flow. You must extract the principal thoughts of the author and make an article based on his suggestions and goals he was attempting to reach. This post is the consequence of that time away. It's possible to even quote some sections of the interview for improved expression of your own suggestions and thoughts. It is possible to discover quite a few resources that will help you on your self-awareness journey. In case the length isn't specified, utilize no more than two pages. You might already have an excellent fit between values and career, or there may be a mismatch. Just follow it and your primary direction. New Questions About How to Write a Nursing Essay Introduction on How My Values Align with the H The essay ought to be presented professionally, utilizing the suitable format and a sound structure. Lastly, it should be referenced in the right manner. Such essay would not be possible to read due to its faulty logic. Your essay shouldn't be a free-flowing analysis. We give a platform at which you can directly get in touch with your writer this can cut back communication barrier. If you are going to order from our affordable essay writing service, there is going to be a personal consultant who will assist you in composing the paper in addition to the sound structure that's composed of 3 primary structural elements. It's an academic job, and your writing should fit. To begin with, the introduction has to be discussed, this is the way you will plan to answer a few of the questions in the paper. Writing your paper The nursing essay paper extends to you with the occasion to show you know how about the topic issue. While you're learning how to compose a nursing essay, it is imperative that you plan carefully. Planning your paper As you learn to compose a nursing essay, it's important to do a little bit of planning. Finally, your nursing essay has to be correctly referenced.

Ethics in Child and Youth Development free essay sample

More so, one can expect to see a case study of an unethical practice that occurred at an orphanage in Zimbabwe. Just before the conclusion there is going to be a section of a reflection on how far the care of children came over the centuries and how it has affected the writer. Gharabaghl (2008:185) points out that the centrality of the concept of relationship within Child and Youth Care practice, it is clear that values are an important element of that practice. So much so that it is rather very difficult to imagine Child and Youth Care practice unfolding in the absence of any role or value. This then shows that in order for the organization to be a successful one people have to be able to follow a certain way of carrying out their different tasks. Hence ethical practice is important. It of paramount importance to take note that, personal values are shaped by our past, present and future thus people have different values. We will write a custom essay sample on Ethics in Child and Youth Development or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Therefore, in order to engage with children and youth one should be able to not allow ones’ values to provide a framework for ones’ thoughts of action in an unfettered manner or each agrees to mitigate or transcend specific values in order to limit the range of acceptable interventions and interactions. This is because if there is acceptance of the unfettered presence and impact of values in work, the risk of exposing or impacting children with harmful or negative interventions is great. A very good example is that many individuals view corporal punishment as deeply embedded not only as an acceptable practice but also as a core component of the value system related to raising and disciplining children. As a profession however, child and youth care practice does not accept the value system of endorsing corporal punishment. Furthermore, Banks (1999:56) postulate that, ethical values are important because ethics can serve as a bridge between differences within ones’ personal values and value systems of the profession and on the other hand the rights and well being of children and youth as determined by a broad social, legal and cultural consensus about the rules and methods of professional engagement with children and youth. Hence the presence of certain values gives room for professionalism thus when the practitioners are dealing with decision making it will not be biased because no personal values would have been used. Additionally, Sercombe (1998:35) mentions the following as unethical practices in the field of child and youth. These are selling of drugs to young people, having sexual relationships with them, sharing pornographic videos, embezzling agency funds and turning up to work drunk These are just some of the many unethical things that can happen in this field. Every action that one takes whether good or bad always has consequence. There might delay but they always come. In this case if one who was entrusted with children does something that is against the organizations’ values they have to pay the consequences. For instance if one decides to turn up to work drunk those in authority after giving the person warnings have to fire that person. This is so because the practitioner in question might be bad influence to the children. And at the end of the day the reputation of the organization will be in jeopardy. Another consequence of unethical practice that can be faced by a practitioner in the field of child and youth care work might be imprisonment depending on the unethical practice. In the case of one whom rapes children in his care, stiffer penalties like life imprisonment should be given. This is so because if such people are kept around chances are that they might continue with their behaviors or others practitioners might repeat the same error because they will be confident that no punishment would be given to them. It is also important for one to note that if unethical practices occur it might affect the whole organization in the sense that they may lack funding from their sponsors which will result in the suffering of the children. In the following paragraph is gong to be an example of an unethical practice that was done by a practitioner in the field and the consequences that he faced. A man in Zimbabwe, who used to be a practitioner in the field of child and youth care work, had the tendency of sexually abusing young girls at the orphanage that he worked. When his actions became known by the authorities investigations were made and he was found guilty of raping about ten young girls. He got the sentence of life imprisonment. This is a really sad thing to happen to someone who had vowed to work with children because being in the field is a clear indication that one loves children and that one has personal strong ethical beliefs. The development of the field of child and youth care as a profession is in my opinion the best thing that has happened to children because now the orphaned and the homeless have people who are specialized in taking care of them. This move of making child and youth care work to be a profession has made me realize that taking care of children and youth is of great value and should be taken seriously. Professionalization will always have its risks. Ethical problems, lack of clarity, conflict of interest, misinterpretation and lack of discipline are there but it is important to uphold the ethics and values of the profession. This is so because it will help the organization to reach its goals which is to ensure that every child in need is given attention and that the children’s’ needs are met. Practitioners who do not abide by the code of ethics of the profession should be given stiffer penalties. All in all ethical practice is very important in the field of child and youth care work.

Inequality and American Democracy

Introduction The Americans are globally famous for their relentless support for democratic governance. Jacobs et al asserts that the ideals of democratically responsive governance are highly cherished by the American people (3). Ironically, the situation is markedly different within the American government even as they actively support democracy in other countries. With the growing inequality issues in the country, the ideals of democratic governance have been highly compromised.Advertising We will write a custom essay sample on Inequality and American Democracy specifically for you for only $16.05 $11/page Learn More The major disparities existing are mostly noticeable within the public domain (Jacobs et al. 3). Primarily, the issue is about income differences, opportunities for wealth creation and equal citizenship (Jacobs et al. 3). These gaps are growing rapidly in the United States compared to any other country in the world. Yet the US still conside rs herself the world’s greatest advocates of democracy. The American government is making little or no progress in the efforts to realize the democratic ideals set forth by the founding fathers of the nation. Equal rights The American society is the most culturally diverse in the world and this comes with a number of challenges as well. There were steps made to achieve equality in the 1950s and 1960s at the height of racism. Racial segregation and exclusion became illegal and socially unacceptable hence moving a step towards equality (Jacobs et al. 4). This allowed the white and black community to access education in the same schools and get access to health services in the same health facilities. This was a good gesture towards democratic governance. It is also worth noting that major gender based barriers started to break down during the same time and women were empowered to pursue academic, political, and economic opportunities just as men did (Jacobs et al. 4). Other marg inalized groups like the Latin Americans also got access to equal rights on an equal footing with the rest of the Americans. Notably, the previous barriers that promoted inequalities such as race, gender, ethnicity to mention but a few do not exist today. Nonetheless, new barriers that are fostering inequality in the American society have emerged and they are rapidly spreading within the government and the country at large posing a threat to the realization of democracy. The greatest of these barriers is the gaps in income and wealth between the Americans (Jacobs et al. 4). The gap between the rich and the poor is greatly increasing owing to disparities in income especially in the private and the civil sectors. This gap is increasingly creating a major segregation in the job market as well as in schools and colleges. Apparently, the rich and the wealthy are better positioned to cease opportunities that are out of reach for the middle and lower income classes. Consequently, the rich are in a position to get richer while limiting access to resources by the poor man. That is why the saying that the rich will continue to get rich while the poor man becomes poorer is very true.Advertising Looking for essay on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More Some element of racist treatments is also present in school among students. In America today, one has to work very hard in order to maintain his or her current economic position (Jacobs et al. 5). One would expect that through hard work, there would be an upward mobility in the economic ladder but that is not normally the case in the US. Inequality in contributions on national matters Voicing the needs of the American people has never been easy and only a selected few can do this. The opportunity to exercise one’s right in the US does not come easily as there are factors that influence the ear of the government. These factors include a high income, occup ational or career success, and high levels of academic achievements (Jacobs et al. 4). Members who fit in these criteria are more likely to participate in political, social, and economic decision-making process than the ordinary citizen is. Government officials are more likely to listen to the needs of such elite citizens and deliver on their demands more promptly. Unfortunately, this is the bitter truth and the reality of the American government amidst its call for democratic governance around the world. Voting turnout has also declined since the beginning of the 21st century when the income gap began to grow rapidly. Statistics show that the majority who vote are also the elite while the low-income earners decline to exercise their democratic right to cast their votes. How does the decline of voter turnout relate to inequality? A number of decisive factors discourage or make the voting process a struggle for the electorate. The economic inequality is a major factor that discourage s the less economically privileged eligible voters from voting. There are also some laws in some states that forbid the minority from voting and a good example is the law forbidding prisoners and former prisoners from voting (Verba, Lehman, and Brady 1). In addition, the current methods of campaigns are keen on raising funds and persuading the already existing voters to vote. A more different approach is necessary to woo the non-voting yet eligible voters to get out and exercise their rights. Through campaign contributions, the rich and wealthy folks have a leeway to express and voice their demands as the platform gives them an advantage over the poor folks. Today, one can only gain justice and political influence through money and affluence thus leaving the poor man out of the standard bar. The least contributors in the national campaigns are the poor ordinary citizens while the few political donors are in charge in the political arena due to their financial influence. In order to exercise the rights of citizenship, one requires resources and skills. These requirements are only accessible to the wealthy hence the inequality. People with higher education and great careers such as doctors and lawyers among other professional have more confidence to speak compared to an ordinary citizen working as subordinate staff. Naturally, the nature of American politics gives no voice to the poor while the rich and affluent get enough attention at the expense of the poor man.Advertising We will write a custom essay sample on Inequality and American Democracy specifically for you for only $16.05 $11/page Learn More Jacobs et al argues that three quarters of the well-off citizens are in one way or another associated with an organization that has great influence on the political arena (10). They also noted in their research that half of the wealthiest people in America are in contact with public officials. This gives the rich double access to publ ic resources compared to the middle and low-income earners in the US (Freeman). Government responses Government officials are highly influenced by the privileged citizens. The response of the government today in America no longer represents the will of the majority. A selected few wealthy men and women determine the future of the vast majority which is not a principle of democracy. Money has become the essential for government attention. Ironically, the already wealthy and advantaged citizens who are able to take care of themselves are the most catered for by the government. Democratic rule should ensure equality and fairness with the majority influencing the political stands. Nonetheless, in America, it is a reversed role since the minorities hold the realms of power while the majorities ride under the mercies of the few wealthy citizens. Through money, the wealthy establish relationships with government officials creating a connection that enables them to access national resources that are out of the ordinary peoples reach. This gives them a further advantage despite the fact that they already have an advantage over the poor with their wealth and money. This disparity is among the issues that are widening the gap between the rich and the poor. The gap grows wider because the more one earns, the more they gain access to resources and consequently the further the resources get away from the poor man’s reach. The effect is cyclic in that one direction influences the other. The affluent also influence government policies as well and normally, policies will always consider the needs and demands of the wealthy business communities and organized groups (Frankenberg, Orfield, and Lee). The government is always bias when responding to national issues normally bending to the side that favors the rich (Skrentny). The government is moving towards a more tragic direction by allowing a few affluent individuals to take the country hostage. The lack of spread opportu nities and the gap between the rich and the poor is a disastrous condition in any economy. What this does is that the ordinary citizen will get discouraged and be reluctant to participate in national activities. This may include voting and working, which contributes to the national financial muscles, to mention but a few. Conclusion In the United States of America, democracy is only known theoretically and not as a practical state of affair. This paper has established the facts about government inequality and bias treatment of its citizens. The striking income disparity in the country is not a good example of a democratic nation since it is in contradiction with the idea of democracy. In the above research, it is clear that democracy is not as easy to achieve as it sounds and the quality of political leaders as well as the political will to pursue democratic governance highly counts.Advertising Looking for essay on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More The financial gap between the American citizens is creating a division not only affecting social interaction but also economic and political well-being. The voter turnout for instance has been on the decline since the beginning of the 21st century just when the gap begun to build up. This clearly means that income disparities greatly influence the political structure of a country. Democracy is a good leadership model that allows for equal social, economic, and political opportunities for all citizens without favoritism. The government under democratic principles must always work towards engaging the majority rule and open access of power and influence to the majority as opposed to a select few. That is the real essence of democratic governance. Works Cited Frankenberg, Erica, Chumgmei Lee, and Gary Orfield. A Multiracial Society with Segregated Schools: Are We Losing the Dream? Cambridge, MA: Harvard Civil Rights Project, 2002. Print. Freeman, Richard. Working under Different Rules. A National Bureau of Economic Research Project Report, New York, NY: Russell Sage Foundation, 1994. Print. Jacobs, Lawrence, and Robert Shapiro. Politicians Don’t Pander Political Manipulation and the Loss of Democratic Responsiveness, Chicago: University of Chicago Press, 2000. Print. Jacobs, Lawrence et al. American Democracy in an Age of Rising Inequality.  Task Force on Inequality and American Democracy American Political Science Association. 5 Sep. 2012. Web. Skrentny, John. The Minority Rights Revolution, Cambridge, MA: Harvard University Press, 2002. Print. Verba, Sidney, Kay Lehman, and Henry Brady. Voice and Equality: Civic Voluntarism in American Politics, Cambridge, MA: Harvard University Press, 1995. Print. This essay on Inequality and American Democracy was written and submitted by user Joslyn Carver to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Leadership Qualities Essays - Christian Soteriology, Free Essays

Leadership Qualities Essays - Christian Soteriology, Free Essays Leadership Qualities The most meaningful and challenging experiences in my life have been through sports and the 4-H club. They have instilled the values of perseverance, confidence, and teamwork within me. I feel that my peers and others could learn valuable life lessons through participating in these organizations. They are not just clubs, but a guiding light for life. For example in sports I have had the opportunity to play on both losing and winning teams. This has given me a different perspective of looking at things. I now realize that even if you fail or lose that is no reason to give up, you still have to get right back up. Just realize your mistakes and errors. Then come back the next time, mentally and physically, ready to meet the challenge. To often in life youth and adults alike fail at something and automatically think that they cannot do it, and give up. Instead of just pushing themselves to run another lap, lift another set, study for another hour, or learn another theorem. Imagine a world if the early American settlers had given in to the British, if the North had given in to the South after the first loss of the civil war, or if Michael Jordan had given up after being cut from the team in high school. People just need to learn to have perseverance and believe in themselves. 4-H has been a series of stepping stones for me. When I first started out at age four I was shy and afraid to do things that I had not done before, but now I have blossomed into a confident and outgoing young man. I no longer fear getting up in front of large groups and speaking because of the experiences I've had in public speaking events. In addition, 4-H has given me the chance to develop myself as a leader. Over the years I have held various leadership positions on the club, county, and district levels. Also, 4-H has given me the chance to go into the community and help people by leading youth in workshops, assisting the handicap and elderly, and also learn from what others have to teach. In both of these organizations I learned the need for teamwork. For example last year my football team went 0-11 and the main reason because of that was we were not a team. Everyone had there own agendas and goals that they wanted to accomplish. In addition, if we were down everyone would try to put the blame on someone else instead of trying to lift one another up. It took us a while, but we finnaly learned that we must ban together as one. This year we are playing as a team and winning games.To often in life people tend to act like this, pulling someone down to make themselves look good for ther own personal gratifacation. People could learn from this mistake that my team made last year and start helping one another. So fellow students I say to you, when you are in a jam and breaking into a cold sweat and your first desire is to give up or quit, rethink the problem. Then be up and about the task at hand. When you try and reach out to give others a helping hand you not only help them, but you will be giving yourself a boost too.

Should people be allowed to keep pitbulls Research Paper

Should people be allowed to keep pitbulls - Research Paper Example According to some sources, it is believed that â€Å"currently the breed of choice for dog fighters, pit bulls are forced to fight, they do not choose to fight.† (Aavenge.com) Even Christine Hibbard, CTC, CPDT, reported once that â€Å"No, we do not believe that Pit Bulls are inherently dangerous.† (Companionanimalsolutions.com) There are many reasons of as to why people should be allowed to keep Pit Bulls and there should not be any ban enforced in keeping them as it will not benefit the safety of the society. Firstly, as it is known that this particular breed of dog has a bad reputation because of being aggressive and violent. It totally depends on the owner as how he trains and keeps them. It will be very biased to ban them only on the type of dog. Secondly, the Pit Bulls do not require much grooming as â€Å"Their short coat is very low maintenance and they can be bathed in very little time, not that they need to be bathed often.† (Petfinder) â€Å"Pit Bulls are wonderful animals that deserve a chance to have a good life like any other dog.† (Villalobos Rescue Center) There are reports that more people have faced death by the domestic rats than Pit Bulls. It is a myth that people say Pit Bulls attack more towards the people than any other breed of dog. However, Pit Bulls do not have the strongest of jaws; it is considered as the weakest among all breeds. What makes Pit Bulls as one of the most popular and demanding type of breed is that they are very loyal to their owners. It is said that the man has made a friend for life when he buys and owns a Pit Bull. There is a same response from the dog as well as they love their owners and they do not discriminate between the mankind. But, one of the best reasons, in my opinion is that Pit Bulls do smile provides a metal boost and confidence to their owners. If the owner of Pit

Critically Review the Marketing And Corporate Communications Essay

Critically Review the Marketing And Corporate Communications Approaches Used By a Company Of Your Choice To Transmit Information - Essay Example Let us look at marketing and corporate communication approaches taken by Kenya Power Company to promote its image and to realize profit maximization. Kenya Power is a public utility company charged with the responsibility of retailing, supplying and transmitting electricity within Kenya. Marketing entails presenting, selling and advertising a product in the best way possible. The ultimate goal of the same is to build a good name and use the same to enhance improved and sustainable profits. On the other hand, corporate communication refers to a management function that controls and coordinates both internal and external communication with the core objective of maintaining a good reputation with stakeholders and all those the organization depends on (Cornelisen 2010, p.4.). From the definition, it is clear that marketing is closely related to corporate communications and are both meant to create and sustain a good image of an organization. The paper will critically review the marketing and corporate communication approaches that are used by the Kenya Power. To critically review is to carefully examine, express and explain disapprovals of something with the view of changing it if necessary. According to Cornelisen (2010, p.7), one of the approaches of corporate communications is the enhancement of corporate identity. Corporate identity is often coined in the mission and vision statements of an organization. ... This mission is designed to please the customers who are the consumers of the precious commodity, energy, from the Kenya power. This is a very good mission on papers but the question is, do the customers really have better lives, the answer is no since the Kenyan population still witness numerous power interruptions, electric faults causing fire outbreaks, and high prices that keep on escalating. This phenomenon is detrimental to the economic growth of the country and the company. The Kenya Power should have a mission that they live up to. The vision of this company is, â€Å"to provide a world class power that delights our customers.† This is a good desire but a lot still needs to be done to realize this vision and in so doing, customer satisfaction and quality service should be the core concern. Claywood ( 1997, p.8) states that â€Å"it is far less costly to keep a customer than to find a new one.† To find a new customer, an organization has to invest enormously in a dvertisement as an approach in marketing. Advertisement involves relaying persuasive information with the aim of luring customers to use a product. Advertisement is very critical in the expansion, sustainability and fair competition of any company. It involves the use of media outlets like television, radio, print media and billboards among others. To be able to compete fairly with other businesses, good strategies and far reaching advertisement is core. Kenya Power is a public utility company that enjoys monopoly of transmitting and distributing electricity in Kenya. This is why it has not been very aggressive in advertisement, for example, a serious issue like power